Be More Dog

O2 wanted to get people excited by the possibilities of technology. We realised that the people who really get excited about technology are the optimistic people that are a little bit like dogs. Dogs are enthusiastic about everything.  Slippers? Love'em. Chasing tails? Hell yeah. Newspapers? Let me at’em. For dogs, every minute or every day is amazing. Whereas cats are a little more Meh. We used this insight to galvanise the nation to be a little more enthusiastic about the world, life and technology by asking them to 'Be More Dog' through the eyes of a cat. 

Credits:

  • This was a huge agency effort. Darren Bailes ECD, Jim Thornton Deputy ECD, Jim Capp Digital CD, Creative teams Dan & Elias and Nathan & Ben. 

Client:

O2

Role:

Creative Director