Generation easyJet

For nearly 18 years, easyJet has opened up Europe so we all could exercise our get-up-and-go in a way that simply wasn't possible before. But it was still seen as just another budget airline. So in this pan European rebrand and repositioning, we moved easyJet away from its low budget past and position them as a value-for-money democratiser of travel. And we did that by celebrating the get-up-and-go spirit of a whole generation of people who travel easyJet. 

Credits:

  • Creative Teams Dan Glover & Elias Torres, Courtney Dow & Juliet McClaren
  • Director Ninian Doff


Client:

easyJet

Role:

Creative Director