Patak's Makes Perfect

Patak's has a uniquely interesting and rich heritage, and this commercial draws a culinary line between past and present. Every delicious dish consumed today is the product of generations of hard work, experience and care from the Pathak family members of yesteryear. Patak’s Makes Perfect positions the brand as the UK cook’s essential ingredient for creating delicious Indian food at home. 

Credits: 

  • Directed by Fred Scott
  • Edited by Gary Forrester 
  • Music composed by Danny Connors

Client:

Patak's (Associated British Foods PLC)

Role:

Creative Director/Writer/Art Director