O2 Decoded

Shoreditch is London’s ‘tech city’ so for a special promotion of the new OnePlus 3 phone, we created a localised poster campaign in the area, written in code. Running all week, and changing each day, the digital poster gave information in code for tech-savy viewers to decipher: the first person to do so each day won a phone.

Client:

O2

Role:

Creative Director