That Calls For a World First.

To celebrate the launch of Carlsberg's new brand revamp, we created a video-mapping show (3D mapping before people knew what 3D-mapping was) on the White Cliffs of Dover to help launch Carlsberg's new 'That Calls for a Carlsberg' campaign. 

We chose the White Cliffs of Dover as the backdrop and gave the cliffs a revamp, launching the revamp of Carlsberg to the world. Workers cleaned up the renowned landscape before relaxing with a Carlsberg to celebrate a job well done. The projection, which was a world first for the famous Cliffs, used green-screened characters and optical illusion to achieve its eye-popping 3D effects on world-record scale. 


Date:

2011

Client:

Carlsberg

Role:

Creative