Partnering with seven of the world’s top music artists, we created bespoke bottle designs that expressed the passions and energy of each artist. Each artist had their own design, their own story to tell, their own unique URL and it was all available by shooting the bottle using augmented reality. A first in the UK at the time.

We made a right song and dance about it in shops and supermarkets.

The Yes List

That moment when everything clicks. When the energy flows. There's a word it. YES. To support a major rebrand we were asked to stop selling energy and to start creating it. So we created the YES List. An innovative campaign harnessing the creative energy of seven of the world’s most talented music artists all delivered through an interactive Lucozade bottles.

Credits:

  • Creative team David Beattie & Paul Gygi
  • Director Alex Dawe
  • Photography Josh Cole

Client:

Lucozade

Role:

Writing & Art Direction