Passion Overcomes The Odds

Because a moment of sheer human brilliance can upset even the most rigorously analysed predictions. We created a campaign that showed how even the most legendary sports personalities and teams have had to walk through adversity to overcome the odds. And if your passion burns like these guys you can overcome the odds too. 

Credits: 

  • Director Ben Newman 
  • Photography Douglas Fisher
  • Creative team Jermaine Hillman & Paul Kocur

Client:

Betsafe

Role:

Creative Director, Writer, Art Director