Leave reality at the door

Typically, tourist board partners would pay for the privilege to have their logos placed onto an easyJet advert and have a CTA crafted that directed viewers to choose their destination. Having asked generation easyJet to say Why not? to new experiences that summer, we asked our tourist board partners to do the same by bringing the heart of their cities to the high streets of London thanks to an immersive theatre experience unveiled to the public by a mysterious easyJet plane door.

Credits: 

  • Creatives Sarah Lefkowith & Sarah Rosehill
  • Production Partner Bearded Kitten

Client:

easyJet

Role:

Creative Director