Credits: Creative team Pete & Bish / Ant & Rich, Director Roderick Fenske, Illustrator Jonny Meakin.

Business Sense

Reliability was the key factor stopping more business fliers choosing easyJet. So, we created a campaign that challenged the misconception that easyJet planes were always late. 

Off the back of our work easyJet saw a 25% increase in seat sales, improved revenue per seat by 5.9%, and business travel become one of the biggest success stories for easyJet; just under a fifth of their passengers are now people who are travelling for business.

Credits:

  • Creative team Pete Bastiman & David Aylesbury (Bish) 
  • Director Roderick Fenske

Client:

easyJet

Role:

Creative Director